Anything’s Possible
Anything’s Possible
On AARPdiscounts.com, members can save on everything from travel & healthcare to apparel, entertainment and electronics. The challenge? Even avid users of the site were unaware of the wide variety of brand-name savings available. They partnered with us to draw attention to the depth and breadth of offerings, and do it in a memorable way.
Insight
The only thing more fanciful than the individual savings themselves are all the possible combinations members can enjoy.
Approach
We grabbed audience attention by creating whimsically enticing juxtapositions of offers that spark the imagination and make people want to find more.
