American Reading Company

The politics of literacy are clear: Knowledge is power. The power to be free. The power to be an independent thinker. But reading isn’t merely an end; it’s the means as well. Independence leads to independence. That’s the message behind the American Reading Company.

M started from the ground up to re-brand and re-position what was The 100 Book Challenge, a regional provider of reading tools to be something more. More than a company with a proven method to teach kids to read, the newly re-Launched American Reading Company is on a national mission to empower kids of all ages to be independent thinkers as well as independent readers.


Consumer & Retail

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Cause Marketing