BottleSmart

When a volume discount liquor warehouse wanted to tap into the sophisticated palette of their upscale neighbors without estranging their best discount customers, they chose to rebrand themselves with M. From strategic messaging and brand positioning to naming, logo development, engaging graphics and a cheeky brand personality, this refreshing new brand is proof that you don’t need to be a snob to be BottleSmart.


Consumer & Retail



b2b



Cause Marketing