Novartis

Type 2 diabetes is a chronic, but often ignored problem in the fight against diabetes. Novartis’ Starlix brand helps control troublesome mealtime blood sugar peaks, but educating consumers remained elusive. Rather than run an ad campaign, M provided consumers with real-world measures that they can take charge of. Packed with objective third party articles and tips, Type 2 Life is an unbiased lifestyle publication displayed in waiting rooms.


Consumer & Retail



b2b



Cause Marketing