Robbins Diamonds

When Robbins Diamonds asked us to help refocus their brand, we found more than a company; we found an advertising legend that had left a lasting impression on three generations of couples getting married. So what needed fixing? Well, through the years, Robbins had accumulated too many looks, too many slogans, and too many interpretations of Jerry Robbins himself.

Our mission was to focus their brand message on the love market, bring the advertising experience closer to the store experience, and create an enduring visual icon that would carry the brand well into the future.


Consumer & Retail



b2b



Cause Marketing